Waterloo Electronics

What we do

We buy and sell all household items & mobile phones. We sell washing machines, fridge freezers, cookers, dryers, mobile phones & accessories plus much more, We also have wide range of beds and mattresses.

Welcome to Staffordshire’s largest independent electrical retailer. We are a family run independent retail company  with over 6 years experience and expertise in the Home Appliance market.

  • We stock all the leading brands including Smeg, AEG, Neff, Bosch, Siemens and Hotpoint.
  • We have a wide variety and range amount of appliances on display
  • Prices to beat the best
  • Expert advice and friendly service
  • Our knowledgeable staff are here to help whether it be in-store or by telephone
  • In-store spares experts

As an independent retail company we pride ourselves in our excellent customer service. Most of our customers come to us from personal referrals and return to us time and time again. Come along and visit us In-Store or call us on 01782489389 or 07414 254331 and see why people use Waterloo Electronics’s as their one stop shop for Home Appliances

We buy and sell

Our shop is located at Waterloo Road, Burslem, Stoke on Trent, dealing with the buying and selling of second hand , refurbished and graded household appliances, but also at that time specialising in buying appliances.

All business is now centred at our current shop  where we sell graded appliances/beds/mattresses/furniture and quality (new furniture) and household appliances.

We have many, many years of experience in our trade and have sustained a healthy family business since the opening of our shop

We now stock a wide range of quality Beds, Mattresses and ottoman storage.

  • We stock quality beds including Divan 
  • We have huge stocks of beds and mattresses
  • including Spring, Memory Foam
  • Prices to beat the best
  • Expert advice and friendly service
  • Our knowledgeable staff are here to help whether it be in-store or by telephone


Why Divan beds?

Divan bed bases are upholstered wooden boxes, built to last from sturdy, responsibly sourced timber. Unlike standard bed frames or bases which provide one solid base for your mattress, Divans come in two sections, sometimes more, which seamlessly sit side-by-side on your bedroom floor. It makes them the lightest and easiest to move bed base on the market.

You can choose built-in storage beneath the mattress, from Ottomans, to drawers on all four sides. Up top, you can opt for extra-soft cushioning springs or firmer padding, both designed to enhance the feel of your mattress.

Upholstered with your choice of fabric, divans are incredibly flexible and customisable.

Mobiles phone, accessories and repairs

We also specialise in buying and selling mobile phones alongside repairing them too.

If you are looking to upgrade your phone and want to get rid of your old mobile just give us a call and we will take care of it.

Phone faulty?

We also have dedicated staff who only repair mobile phones, we use the latest and most sophisticated technologies ensuring your in the best hands